Don't sign that LOI without one.
What a target brand actually looks like on Amazon — full catalog footprint across every marketplace, competitive position niche-by-niche, demand trajectory, and the structural patterns that decide whether the LOI is the smartest or the most expensive thing you'll do this quarter.
- $149 single marketplace. +$79 each additional.
- Delivered by email in under 10 minutes.
- One-off purchase. No subscription. No account creation.
Sample reports · How it works · Pricing · FAQ
Real users, real Reddit consulting cases
"I will take a look at the report. Again I really appreciate your help!! I can't express my gratitude. I hope you have an amazing weekend."
"Thanks a lot sir. You are a very professional in this field. I will hire you when I get sales for this product definitely."
Both testimonials come from Reddit consulting cases that used Vision's Market Intelligence and Intelligence Deep-Dive workflows. The Brand Due Diligence Report is built on the same data engine — the methodology that earned these responses is the methodology that produces the report you'll get here.
The data the seller's P&L doesn't show you
You're looking at a broker listing claiming $40K/month in revenue. The seller's numbers check out — but you don't yet have Seller Central credentials for the brand, and you won't until after you sign. You're making a six-figure decision based on what the seller chose to show you.
The data Amazon already knows about that brand — every marketplace it sells on, every suppressed buy-box, every other seller listing the same ASINs, every niche it depends on for the bulk of revenue — is the data that decides whether the LOI is the smartest or the most expensive thing you'll do this quarter.
The Brand Due Diligence Report answers “what kind of brand is this, structurally, on Amazon?” — the competitive-position and defensibility layer. Your financial DD against the seller's verified P&L (broker memorandum, marketplace data integration, Seller Central post-LOI) is a separate step the buyer takes after. The two layers stack; neither replaces the other.
What's in the report
Every ASIN under the brand across the marketplaces you specify (US, CA, MX, UK, DE, FR, IT, ES, JP, AU, BR). Per-marketplace revenue, ASIN count, product-family grouping with variants deduplicated, and the niches the catalog actually depends on. You see what the seller's P&L summary hides: which markets carry the brand, which are dormant, and which ASINs are the load-bearing 20%.
Three signals invisible from any seller-presented brand snapshot:
- Suppressed buy-boxes — ASINs Amazon has disqualified from the buy-box. Revenue gates closed.
- Multi-seller competition — ASINs with 2+ sellers competing on a single-brand listing. Hijackers, MAP violators, unauthorized resellers.
- Revenue concentration — top-1 and top-3 share. A single-ASIN brand is a different acquisition from one with twenty meaningful contributors.
Every report closes with a decision-led playbook: Green / Yellow / Red verdict with the structural rationale, the Asset Purchase Agreement red lines the data dictates (specific reps & warranties to require in writing), and a first-90-day priority list for the new operator. Pricing implication is qualitative — no prescribed multiples; you apply your own to the structural read.
What the report reads like
Two anonymised summaries from real evaluations — one where the data caught a structural problem the seller wasn't disclosing, one where the data confirmed a clean acquisition target. Full sample PDFs available on request.
Brand A — small consumer-goods brand, 3 active SKUs (color variants of one product), listed on a broker marketplace.
- The Asset: 3-SKU footprint, single-niche, structurally a two-SKU business with a brand wrapper — the third SKU sits at zero revenue.
- The Competitive Position: 100% buy-box ownership on the active listings — clean brand-registry environment, no hijackers. The risk is concentration, not channel control.
- The Structural Picture: The suppressed third SKU is the dealbreaker until diagnosed. Single-niche captivity means no fallback if demand in the category shifts.
- Acquirer Playbook: Demand suppression root-cause disclosure as an LOI condition. Value the active two SKUs only; treat the suppressed variant as a broken asset, not upside. Pricing implication: meaningful discount to a clean comparable.
Brand B — mid-size consumer-goods brand, 64 SKUs across 30 distinct browse classifications, established US-only operator.
- The Asset: Genuinely diversified, not a hero-ASIN model. Top SKU drives only 9% of presence; top-3 combined drive 26%. No single load-bearing point of failure.
- The Competitive Position: Zero multi-seller competition across all 64 ASINs — no hijackers, no MAP violators. 2 of 64 have a suppressed buy-box (statistically negligible). Clean brand-registry posture.
- The Structural Picture: 30-niche horizontal scale means no single-category captivity. Largest niche accounts for ~18%; over 80% of presence sits outside the primary anchor. The acquirer is buying a portfolio, not a product line.
- Acquirer Playbook: Proceed with confidence at the current valuation. Pricing implication: defensibility profile supports comparable-or-premium positioning. APA focus on long-tail SKU contribution margins post-LOI; structural risk is low.
Both summaries are derived from real evaluations. Identifying detail is anonymised to protect the businesses involved. Full PDFs are sent by reply.
How it works
Pay
Stripe Checkout. No account creation.
Tell us the brand
Brand name as it appears on Amazon. Choose marketplaces.
We do the work
Live Amazon data across every marketplace. 5–10 minutes.
Report arrives
Emailed to you with a permanent link. Re-open any time.
Pricing
One-off purchase. No subscription. No recurring charges.
Who buys this report
Acquirers
Buying an FBA brand through Flippa, Empire Flippers, FE International, Quiet Light, or off-market? The Brand DD Report surfaces the structural risks no broker memorandum includes. The $149 report cost is rounding error on a six-figure acquisition.
M&A advisors & brokers
Vetting a listing before you take it on, or producing due-diligence packets for clients evaluating multi-marketplace brands? The Brand DD Report gives you a defensible deliverable you can forward to the client unchanged — cover page, narrative, page-numbered PDF. Volume credit packs available for repeat use.
Independent FBA consultants
Charging $1,000–$3,000 for a brand-acquisition opinion? Use the Brand DD Report as the data spine of your engagement. You get a defensible artefact in 10 minutes; your client gets a deliverable that justifies your fee.
How this compares
| Path to evaluating a brand | Time | Cost |
|---|---|---|
| Broker memorandum (what they hand you) | 0 min | Free, but incomplete |
| Hire an FBA consultant for a one-off audit | 3–5 days | $1,500–3,000 |
| DIY: scraping & research, marketplace by marketplace | 8–12 hours | Your hourly rate × 10 |
| ZSell Brand DD Report | 10 min | $149 |
Save the consultant fee for the LOIs that actually warrant deeper diligence. Use Vision to rule out the ones that don't.
Frequently asked
What this is NOT
Honest about what we don't claim. Builds trust by saying it explicitly.
- Not financial DD. Vision surfaces Amazon-side positioning signals — the structural and competitive layer. Financial DD is against the seller's verified P&L (broker memorandum, marketplace data integration, Seller Central reports post-LOI); that's a separate step the buyer takes after. The two layers stack; neither replaces the other.
- Not a legal opinion. Multi-seller competition flags are signals, not proof of trademark infringement.
- Not a sourcing tool. If you want to evaluate a category you might enter, you want a Market Intelligence analysis instead. The Brand DD Report is for a specific brand you're already considering.
- Not a subscription. You pay per report. Two evaluations a year, two purchases a year.
Built by Werner Heigl
PhD geophysicist applying signal-processing methodology to e-commerce intelligence data. Vision evolved from real-world FBA brand audits Werner ran as an independent consultant; the methodology behind every Brand Due Diligence Report is documented in published case studies.
One report. One decision. $149.
No account creation. No subscription. Stripe Checkout. Report in under 10 minutes.
7-day refund — full refund if you find nothing actionable. Email, no forms.